TRUSTED BY THE WORLD'S LARGEST ADULT BEVERAGE BRANDS
Case Study: FitVine (OND 2021)
Objective:
An aggressive sampling program that would take advantage of Holiday spending trends to introduce consumers to FitVine wine varietals that reduce sugar and calories without sacrificing flavor and taste.
Execution::
180 events executed Oct - Dec at a national major grocer in the SW division. Brand eduction for Ambassadors, distribution of POS to help educate consumers, and contests to further drive sales.
Results:
Product sales - $34K
Consumers sampled - 4,915
Units sold - 2,240
Conversion - 46%
"Your team is extraordinary and professional! We appreciate so much the enthusiasm, excitement and going after the sale approach you all showed this past weekend! Studying and understanding TY KU before the event was so impressive by you…"
—M.O. TYKU Sake
"Thanks for the recap! I did have a chance to review and am very pleased w/ your sales agents results, great job. Wow, some stores sold almost 4-5 cases of wine during these events. That is REALLY good, and goes to show you guys have quality personnel."
"Everything looked professional, well done, and the team seemed educated on the brands. I am very appreciative."
"…HerbalistSP educated staff shows the investment they put in their people!”
—Foley Wines
“I am soooooooo pleased with how this is working out… this is money well spent already. ”
I love seeing these results…great job!
"Thanks so much for the recap, really appreciate you accommodating us and sending on Mondays! The photos and feedback are great, I have had nothing but positive feedback from the managers at my accounts! Really grateful for the hard work!"
—K.G. Anheuser Busch
"...a first class agency. I’d use in every market if I could."
"They‘re prompt, courteous and love wine. I’ve never had a bad demo when using the HSP staff. I highly recommend them if you‘re looking to demo your wine in Costco...or Safeway....or Bevmo.... or a wine event."
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