Great brands start with great people. Here’s ours.

Let’s Tell Your Brand Story

The Team Behind the Sips

Behind every tasting, every digital touchpoint, and every brand win is a powerhouse team of marketers, strategists, designers, analysts, and Brand Activators across the country.

Our team brings together decades of experience in beverage marketing, retail execution, creative storytelling, and data-driven insights.

Whether we’re building a nationwide sampling campaign, optimizing your digital shelf presence, or turning consumer reactions into actionable intelligence, our team shows up with passion, professionalism, and a deep love for the brands we represent. Cheers!

  • Jessica Kogan

    FOUNDER AND CEO

  • Maribel Vasquez

    CHIEF OPERATING OFFICER

  • Lisa Atherton

    DIRECTOR NATIONAL SALES

  • Terri Reed

    DIRECTOR REGIONAL OPERATIONS

  • Shannon Perdue

    DIRECTOR MARKETING & TECHNOLOGY

  • HSP Brands is built for modern adult-beverage marketing. We don’t just put product in hand—we connect in-store experiences to digital engagement, verified shopper feedback, and measurable sales impact. Our proprietary tools turn sampling into a closed-loop system that proves what’s working and why.

  • Both - we’re strongest where they overlap. HSP layers digital touchpoints onto live activations to extend reach and influence purchase beyond the tasting moment. From geo-targeted prompts to review capture and performance tracking, our programs are designed to meet today’s shopper wherever they engage.

  • We partner with adult-beverage brands, distributors, and retailers across wine, spirits, RTDs, beer, and non-alcoholic bevs - helping them drive trial, conversion, and repeat purchase. Whether launching a new product or scaling an established brand, our approach adapts to each market and objective.

Real People Real Stories