The Team Behind the Sips

At HSP Brands, we build meaningful brand moments across retail, digital, and the places people naturally sip.

Our team blends creative storytelling with real performance data to move bottles, build loyalty, and deliver the thing every brand wants — more people sipping your story.

Let’s Tell Your Brand Story

Behind every tasting, every digital touchpoint, and every brand win is a powerhouse team of marketers, strategists, designers, analysts, and Brand Activators across the country.

Our team brings together decades of experience in beverage marketing, retail execution, creative storytelling, and data-driven insights.

Whether we’re building a nationwide sampling campaign, optimizing your digital shelf presence, or turning consumer reactions into actionable intelligence, our team shows up with passion, professionalism, and a deep love for the brands we represent. Cheers!

  • Jessica Kogan

    FOUNDER AND CEO

  • Maribel Vasquez

    CHIEF OPERATING OFFICER

  • Lisa Atherton

    DIRECTOR NATIONAL SALES

  • Terri Reed

    DIRECTOR REGIONAL OPERATIONS

  • Shannon Perdue

    DIRECTOR MARKETING & TECHNOLOGY

Great brands start with great people. Here’s ours.

  • HSP Brands is built for modern adult-beverage marketing. We don’t just put product in hand—we connect in-store experiences to digital engagement, verified shopper feedback, and measurable sales impact. Our proprietary tools turn sampling into a closed-loop system that proves what’s working and why.

  • Both - we’re strongest where they overlap. HSP layers digital touchpoints onto live activations to extend reach and influence purchase beyond the tasting moment. From geo-targeted prompts to review capture and performance tracking, our programs are designed to meet today’s shopper wherever they engage.

  • We partner with adult-beverage brands, distributors, and retailers across wine, spirits, RTDs, beer, and non-alcoholic bevs - helping them drive trial, conversion, and repeat purchase. Whether launching a new product or scaling an established brand, our approach adapts to each market and objective.

Real People

Real Stories